If you have been to our Meetup page, you know that we’re right in the middle of our first series of labs. Basically, we partner with a startup here in NYC and then get a bunch of UX designers together to help redesign a key aspect of the startups’s UX over a series of Meetups, or labs.
We’ve partnered with Collaborizm for our first series, and man has it been fun so far! I wanted to post some of the materials we produced during the first lab, where we explored Collaborizm’s platform and defined personas and a user journey map for someone getting started on the platform.
A little bit about Collaborizm
Collaborizm is a platform that enables collaboration from finding your ideal collaborators to starting and working on a project. I think of it as Match.com, Kickstarter, and Basecamp all rolled into one.
To build a healthy collaboration community, Collaborizm needs to be able to:
- Attract people looking to start and/or join projects and convince them to click “sign-up”
- Help them complete a sign-up process that includes making a profile as well as answering questions used to suggest potential collaborators/projects
- Help them start a project that other people actually want to join, or help them find a project that is a good match
- Make it easy for collaborators to communicate and start working together
After everyone had a chance to explore the site a little bit, we broke into groups and put together personas that would help us identify the user groups (and their specific needs, motivations, and attitudes) that we would be designing for.
We came up with 3 main user types:
- A social media savvy individual in her early 20s, fresh out of college and looking for collaboration as a way to build skills and gain experience
- An entrepreneurial individual in her 30s-40s with a big idea, looking to find the right team to get her product off the ground
- An seasoned and successful individual, aged 50+, who has a lot of experience and wisdom to share with younger collaborators
Here is a link to the persona we created for our first user type.
User Journey Maps
After creating personas, we then methodically examined the experience of signing up for Collaborzim and getting started (the part of the UX we chose to focus on). We did this by capturing screenshots at each step of the process and annotating them with any observations, questions, technical issues, or pain points.
Ideally, you would observe people from one of your user groups go through the process; however, we were limited to more of an “expert review”. We used an awesome website called Mural.ly to compile the screenshots and notes into a visual user journey map.
By the end of our first lab we had decided to focus on the signing up/getting started part of Collaborizm’s UX, had created personas for 3 primary user groups, and had documented the current UX as well as problems we would need to address in our design.
We were all set for Lab #2, where we would explore the web for existing solutions to similar design problems and figure out how to incorporate the best of the best into our own approach.